01 / Practice Area · Journalism & Editorial
Journalism, cultural criticism & editorial commissioning.
Over the past 15 years, I have written more than 1,300 articles, and commissioned and edited hundreds more for Voice Magazine as the publication grew to over 2.5 million reads. Trained to NCTJ standards with a background in politics and digital journalism, my work sits at the intersection of technology, video games, live performance, and civic participation.
As Associate Director at Voice Magazine, I have spent over a decade championing emerging cultural journalists, directing pop-up festival newsrooms, and reporting from major cultural events and arts festivals across the UK.
Technology, AI & Video Games
Examining how digital tools, gaming culture, and artificial intelligence shape creative labour, privacy, and everyday life.
Arts Policy, Politics & Youth Voice
Investigating cultural funding, regional inequality, arts education, and the civic rights of young people.
Live Theatre & Comedy Criticism
Veteran reviewer across 15+ years at the Edinburgh Festival Fringe, Brighton Fringe, and VAULT Festival, among others.
Newsroom Leadership & Sub-Editing
Fast, legally sound copy-editing (NCTJ Media Law & Court Reporting trained), commissioning briefs, and live event newsroom management.
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The Drum · 2023 01 / 14Agencies won’t own the AI future – but they can be essential to it
Assessing foundational model disruption: why agencies must act as ethical curators and strategic interpreters rather than building redundant infrastructure.
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Brew Digital · 2024 02 / 14Why your B2B marketing strategy needs to think like a media company
Connecting editorial commissioning and audience retention models directly into commercial demand generation.
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The Drum · 2023 03 / 14Creativity as a common language: an ode to commercial creative
Arguing that creativity functions as an egalitarian mode of human communication across both fine art and digital commercial advertising.
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The Drum · 2023 04 / 14By killing third-party apps, Reddit is learning all the wrong lessons from Twitter
Analysis of API monetization, community trust destruction, and developer ecosystem fragmentation.
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Voice Magazine · 2018 05 / 14Homeless to hostel to home: an interview with Dan Campbell
Long-form interview tracing the lived reality of youth homelessness in the UK, from becoming homeless at 16 and navigating temporary hostel accommodation to securing a permanent home.
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Voice Magazine · 2019 06 / 14What does prorogation mean, and how will this impact Brexit?
Constitutional analysis breaking down the democratic and legal implications of Boris Johnson’s parliamentary recess ahead of the Supreme Court ruling.
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Voice Magazine · 2019 07 / 14Jason Reynolds: “It’s only by showing up that you will see improvement”
Feature interview with multi-award-winning author Jason Reynolds on creative discipline, writing for reluctant readers, and why showing up to the page every day is the only path to craft improvement.
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Voice Magazine · 2020 08 / 14Black Lives Matter
Personal op-ed responding to the global George Floyd protests and confronting denial of systemic racism within British society and family life.
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Voice Magazine · 2021 09 / 14Football and racism: a match made in England
Examining the Euro 2020 fallout, national identity, and the systemic racial fault lines in contemporary English football culture.
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Voice Magazine · 2022 10 / 14Why there hasn’t been a general election yet
Explaining prime ministerial succession during the rapid transitions of 2022 for an audience looking for straight answers.
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Voice Magazine · 2016 11 / 14How the European Union works
Non-partisan plain-English guide demystifying the institutions and democratic mechanics of the European Union ahead of the 2016 referendum.
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Brew Digital · 2025 12 / 14Google just said the quiet part out loud about the open web. What now for B2B marketers?
Strategic analysis of search monopoly shifts, publisher ecosystem pressure, and why B2B brands must own their audience channels.
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Brew Digital · 2025 13 / 14The traditional MQL funnel is broken, outdated, and disconnected from the reality of business performance
Critique of vanity lead-generation metrics, advocating for full-funnel commercial alignment and revenue attribution.
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TechRound · 2026 14 / 14Expert predictions for advertising in 2026
Featured industry commentary on advertising trends, audience fragmentation, and creative performance in modern digital campaigns.
- 15+ years on the Fringe beat Hundreds of reviews spanning stand-up comedy, political theatre, physical performance and cabaret, published for Voice Magazine.
- Quoted by performers Cited on official press pages, touring posters, and industry listings by performers including Alexis Dubus (Marcel Lucont), Joz Norris, and Malcolm Galea, with Fringe Q&As and reviews syndicated via the British Comedy Guide. Pop-up festival newsroom direction is covered on the Media Training & Festivals page.
I am available for select freelance features, festival review runs, panel chairing, and guest lecturing on digital journalism and media careers. Based in Suffolk and available for projects across London and the UK.