I had never heard of Gomez, and to this day very few people I speak to are aware of their stuff, but if you are looking for something new that isn’t all techno beats and instead want to listen to real instruments being played, then this album is a good place to start.
Bring It On is a very peculiar album in that the songs don’t obey a particular genre. They mix up acoustic and electric sounds, while the tempos and moods are equally varied. It is refreshing, and keeps you on your toes, going from the upbeat Whippin’ Piccadilly (track 2), with the backwards guitar, electric breakdown and vocoder usage, into Make No Sound, which is beautifully haunting.
Gomez benefits from having 3 singers, all whom have very distinctive voices. This works great when they sing individually, but is incredible when they sing together. The chorus of Get Myself Arrested is the perfect example of fantastic complimenting of vocal talent. It is explosive, yet the 3 are able to tame in into something much more subtle, for example in Tijuana Lady, where the backing vocals melt into the dominant sound of Ben Ottewell.
If you are fans of musicians like Beck, Coldplay, Badly Drawn Boy or Elbow, then Gomez are definitely one to check out. This album beat The Verve’s Ubran Hymns in the 1998 Mercury Music Prize for best album, and considering what a masterpiece ‘UH’ is, you know you aren’t wasting your time by listening to Bring It On.