My slightly late reflections on Latitude Festival
I love Latitude. It’s marketed as the family friendly festival, and jokingly called “middle class latte-tude” by those who perform there. I’ve had great times there previously due to the laid back nature and focus on the up and coming bands. They also have painted sheep, which is pretty snazzy.
For 2013 I went with Emrys, our Voice editor, to trial our festival coverage strategy, armed with an iPad and a pair of shorts – It was INSANELY hot. This was a first in itself, as last time I distinctly recall pushing the car out of the mud with a broken arm.
For the first time ever I was privileged enough to go in a press capacity, which meant enjoying the press tent. This in itself was hugely interesting, seeing the range of machines used by the press to eagerly bash out reviews to meet their stringent deadlines. As I went on the Sunday, I was surprised to see that they mostly looked quite chipper, and still able to power through without looking like one of the undead – the complete opposite to me who was up at 6am!
While at Latitude I was tweeting and liveblogging for the Voice website. I feel that liveblogging is an excellent way of keeping followers and fans up to date with what you are doing, and offering little snippets behind the scenes of a working day. Being a festival though, there was next to no data connectivity as the networks were being hammered by 35,000 attendees!
The focus on up and coming artists is a huge positive. This is the festival where I have previously discovered a lot of new music, and performers I would otherwise have no idea about. This being said, at times I do find myself wanting that amazing headline act, a huge band which sells out worldwide arena tours. This is mostly for convenience as the festival is a mere hour drive from my house, but also because it adds even more value to the ticket cost. Festivals are one of those places where you can tick off huge numbers of wishlist bands, and Latitude would be an amazing place to tick off both the obscure and record breakers.
Festival Republic know what they’re doing when it comes to putting on amazing gigs. On top of Latitude they also do the Reading and Leeds gigs, which by far is the best festival I have ever attended from a music stand-point. Acts comparable to Glastonbury without the crowds of Glastonbury – Win!
If you’re a festival ‘noob’, or enjoy high brow culture in a field, then Latitude is the best place for you to start, roll on 2014!