A cross-disciplinary team are currently in the process of creating new tools to help businesses and users engage with privacy policies in a new and meaningful way.
In a session led by Tessa Darbyshire, they first broke down some of the stats around data. For example, there is 2.5 exabytes of data created every day, and more than 90% of all existing data in the world has been created in the last two years.
Tessa and co are working on creating a new tool that will be used by both businesses and consumers to move away from the inaccessibile jargon of current privacy policies, and instead generate simple, easy to parse legalise that can be read by both machines and humans. The hope is that businesses will use the tool in the first instance to create their privacy policies, and will then feed it into a .json file. The user can then see the trust score based on their own set of preferences. The tool has a trust score provided, based on your own preferences. It is similar in many ways to the Terms of Service, Didn’t Read project.
I asked them if businesses are actually showing interest in using the tools, and apparently they are. Tessa explained that brands might see privacy policies as a threat, but it is actually an opportunity to get rid of spammers, and create a more refined and successful marketing campaign as you’re only contacting the people who care about your products. I pushed to get details on whether any companies have signed up, and while they declined to offer names, I was told that conversations were ongoing with companies in the automobile and finance sector.
The trust tool mock-up is available to play with on GitHub, and the team are looking for feedback.